2017 WSGA/WPGA Member Symposium

The Wisconsin State Golf Association and Wisconsin PGA are excited to announce a new event – the WSGA/WPGA Member Symposium to be held at Westmoor Country Club in Brookfield, on Saturday, February 25, 2017. The goal of the Symposium is to bring the Wisconsin golf community together to network and talk about all of the exciting golf news in Wisconsin as well as hear from various experts on topics that can help your club and deepen your knowledge on important issues facing the golf industry.

Scheduled speakers include Bob Vavrek (USGA Green Section), Greg Martin (American Society of Golf Course Architects President), and Glen Murray (Sand Valley). Other sessions include an expert marketing panel as well as an opportunity to hear from representatives from the 2017 U.S. Open Championship, American Family Insurance Championship and the Thornberry Creek LPGA Classic. A full schedule of events can be found below.

WSGA members, WPGA members, course owners and operators, course staff, club committee members and others interested in the golf industry are all welcome and encouraged to attend. The cost of the Symposium is $50/person and includes lunch as well as a cocktail reception.

Click here to register online.

For more information, please contact the WSGA at 414-443-3560 or info@wsga.org.

WSGA/WPGA Member Symposium
Saturday, February 25 – Westmoor CC

Schedule of Events

10:30 am – Noon
Registration

11 am – Noon
Lunch Buffet

12:10 – 12:30 pm
Welcome Remarks & WSGA Updates
Chuck Heath, WSGA President
Rob Jansen, WSGA Executive Director

12:30 – 12:45 pm
Wisconsin PGA Updates
Rob Elliott, Wisconsin PGA President                                                                                      
Joe Stadler, Wisconsin PGA Executive Director

12:45 – 1 pm
Wisconsin’s Newest Golf Project
Glen Murray, Sand Valley - General Manager

1 – 2 pm
Master Planning & The Cost of Doing Nothing
Greg Martin, American Society of Golf Course Architects - President
Reasons to consider master planning and renovation as well as a review of the ‘cost of inaction’ to a golf course operation. Inaction increases maintenance and has the potential to erode customer satisfaction. Systematic and logical action can reverse that, not only reducing maintenance costs, but increasing play, income and improving market share.

2 pm – 2:10 pm
Break

2:10 pm – 2:50 pm
Marketing Panel moderated by David Cohn
Hear from marketing experts from around the state who will share best practices and provide insight into how potential customers are finding you online and how you can improve your online presence.

2:50 pm – 3:50 pm
Looking Ahead: The impact of winter and how technology can help your course
Bob Vavrek, United State Golf Association - Green Section Regional Director (Central Region)
Learn how the winter weather might affect your golf course this spring and beyond. Also, hear about recent USGA technology advancements and how they can help your golf course in the future.

3:50 pm – 4 pm
Break

4 pm – 5 pm
Championship golf panel moderated by John Warren
Eric Steimer, 2017 U.S. Open - Championship Manager
Nate Pokrass, American Family Insurance Championship - Tournament Director
Kelly McAnally, Thornberry Creek LPGA Classic - Tournament Director

5 pm
Closing Remarks              

5 pm – 6 pm
Cocktail Reception and Networking

Featured Course

Fox Valley Golf Club

Fox Valley Golf Club

Our Corporate Partners